Artwork

Innehåll tillhandahållet av CrossEngage. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CrossEngage eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

#1 Manuel Hinz – Co-Founder & Managing Director CrossEngage

20:51
 
Dela
 

Manage episode 195817250 series 1937216
Innehåll tillhandahållet av CrossEngage. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CrossEngage eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Traditionally, the major bottleneck for CRM and marketing teams was lacking possibilities to access and utilize data. Sure, a few years ago, there were already a lot of different data sources available. In some cases, a business intelligence team even consolidated all available data in a data warehouse. But for non-technical marketers, this was of little use. If you aren’t a tech-savvy data specialist, you probably won’t be able to access that data or even build sound segments. So CRM and marketing teams were almost forced to only work with the data available in their respective channel tool. But even if you knew how to write SQL statements and work with databases or if you had business intelligence resources at your disposal, utilizing data for CRM and marketing purposes involved a lot of manual work hindering efficient workflows. You had to build segments in a data warehouse, pull lists, and upload them to each channel tool. Most teams simply didn’t go the extra mile. https://www.crossengage.io/podcast-manuel-hinz/
  continue reading

12 episoder

Artwork
iconDela
 
Manage episode 195817250 series 1937216
Innehåll tillhandahållet av CrossEngage. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av CrossEngage eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Traditionally, the major bottleneck for CRM and marketing teams was lacking possibilities to access and utilize data. Sure, a few years ago, there were already a lot of different data sources available. In some cases, a business intelligence team even consolidated all available data in a data warehouse. But for non-technical marketers, this was of little use. If you aren’t a tech-savvy data specialist, you probably won’t be able to access that data or even build sound segments. So CRM and marketing teams were almost forced to only work with the data available in their respective channel tool. But even if you knew how to write SQL statements and work with databases or if you had business intelligence resources at your disposal, utilizing data for CRM and marketing purposes involved a lot of manual work hindering efficient workflows. You had to build segments in a data warehouse, pull lists, and upload them to each channel tool. Most teams simply didn’t go the extra mile. https://www.crossengage.io/podcast-manuel-hinz/
  continue reading

12 episoder

Alla avsnitt

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide