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Episode 91: SPOOKIE CRM PROJECT FAILURE
Manage episode 276068448 series 1469299
How scary would it be to end up with a failed CRM Implementation that costs your company hundreds of millions of dollars?
This is exactly what happened on Halloween of 1999 to Hershey.
Let's talk about this failed implementation and what we can learn from it.
108 episoder
Manage episode 276068448 series 1469299
How scary would it be to end up with a failed CRM Implementation that costs your company hundreds of millions of dollars?
This is exactly what happened on Halloween of 1999 to Hershey.
Let's talk about this failed implementation and what we can learn from it.
108 episoder
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