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Crisis Communication Plans with John McKechnie
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Innehåll tillhandahållet av Mark Treichel and Mark Treichel's Credit Union Exam Solutions. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mark Treichel and Mark Treichel's Credit Union Exam Solutions eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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In this episode of With Flying Colors, host Mark Treichel sits down with John McKechnie to discuss crisis communication plans and lessons learned from both good and bad crisis communications in the credit union industry.
Key points covered:
1. The importance of having a crisis communication plan in place before a crisis hits
2. Lessons learned from the 2008-2010 financial crisis
3. The critical need to inform members about the safety and soundness of their funds quickly during a crisis
4. The value of tabletop exercises and planning for various crisis scenarios
5. Identifying key stakeholders and prioritizing communication with them
6. The role of social media and digital communication channels during a crisis
7. Creating a dedicated landing page on your website for crisis information
8. Conducting post-crisis analysis to improve future responses
9. Balancing speed and accuracy in crisis communications
10. Handling media inquiries and the importance of transparency
John McKechnie shares insights from his extensive background in the credit union industry, including his time at CUNA and NCUA. He emphasizes the importance of being prepared, transparent, and member-focused during times of crisis.
Contact information for John McKechnie:
Email: john@mckechniellc.com
Phone: 202-997-5816
Listeners are encouraged to reach out with any questions or suggestions related to crisis communication planning.
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