181. 3 Areas to Focus on in Q4 in Your Retail Shop

Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten

https://wendybatten.com/181-2/

Show Notes:

If you are looking for support in your retail business, now is a great time to join my private coaching group, the Retailer’s Inner Circle! We just added a monthly playbook that will help guide you through your weekly CEO dates. We’ll give you marketing tips and ideas, email topics for your list, number tracking, event organization, ALL THE THINGS! We are so excited for this new document. It will surely help every member of the Inner Circle, and YOU can be one of them. The Retailer’s Inner Circle is the group I couldn’t find when I had a brick + mortar and needed support. Get more info and join us HERE.

In Episode 181 of the Creative Shop Talk Podcast, I’m sharing 3 things that will help you maximize your sales this holiday season end the year in your retail shop with a little more energy and profits. Remember: it’s not about chasing the sales and our top line.

Three Things to Focus on in Q4

1. Your Team: Ensure your team knows the daily/weekly sales goals. Think about how you can motivate them to meet those goals. Can you gamify the goals for your staff? Make sure your team is feeling empowered, are trained properly in the products you sell, and that you are communicating properly with them.

Does your team know to greet your customers? Are you asking “is there anyone else you have to buy for?”

2. Stop Random Acts of Marketing/Discounts: Random last minute sales confuse our customers and our staff. Any sales/discounts should be planned in advance with intention and communicated properly to our staff and customers.

If you are starting to panic because things are slower than you expected, try going live on Facebook or Instagram. Show the value of your products through bundling, offering gift baskets etc.

3. Wow & Delight New Customers: This is the time of year that new customers will be coming into your shop. Maybe their friends told them about you, maybe holiday shopping gave them a reason to make their first visit. Take time to show them around your shop, introduce yourself, and make that first impression a good one. We want these customers to come back in the new year.

Related podcasts we think you’ll like:

Episode 169: 5 Easy Ways to Improve Your Profit Margins (And Why You Should!)

Episode 168: Merchandising to Sell: Intuitive Merchandising

Episode 107: Turn Browsers Into Buyers

Episode 99: Listener’s Question: How Should We Greet Our Customers?

Episode 93: How to Wow & Delight Your Customers and Keep Them Coming Back

Check out the top Holiday Sales Podcast Playlist of our top retail sales podcasts.

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. my signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer’s Inner Circle - Join Wendy inside the best retailer’s community

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All of Wendy’s programs and services for shop owners can be found HERE.

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