How to Sell, with Marcus Cauchi and Benjamin Dennehy

Creative Agency Account Manager Podcast

Welcome to episode 105, I have invited two of my most popular podcast guests back for a second time, sales trainer legends; Marcus Cauchi and Benjamin Dennehey.
‌Both have been sales trainers for years and have worked with many agencies and tech companies. They shared some golden nuggets to help you with selling your agency’s services.
‌I had to throw away the list of questions I’d prepared and let the conversation flow naturally because I wanted to capture as much of their collective sales wisdom and tips as possible. I hope you’ll enjoy the longer length of this episode and ultimately come away with some practical things you can implement in your sales process.
‌‌· An understanding of the importance of having the ability to ask superb questions during the sales conversation with a prospect.
· In our chat, Marcus and Benjamin role play a conversation and hopefully you can take the principles away and model some of the language they’re using in your next sales conversation with a prospect.
You can reach Marcus Cauchi on LinkedIn, via [e-mail], visit his website: https://www.laughs-last.com and The Inquisitor podcast.
You can reach Benjamin at https://www.uksmosthatedsalestrainer.com/
If you’d like to chat to me about selling skills for agency account managers to help you with your your existing client accounts then you can go to my website https://www.accountmanagementskills.com and find out more about how I help build an entrepreneurial mindset in account management through my training programmes.‌