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Understanding Human Behavior for Marketing
Manage episode 374513764 series 3414326
Innehåll tillhandahållet av Shailesh Ghimire. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Shailesh Ghimire eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, I talk to Jonathan Pathuis, from Cast and Hue. We discuss the concept of jobs-to-be-done and why understanding human behavior and the way they choose to 'hire' a product or service is fundamental to good marketing. In our conversation, we touch on:
- How understanding the functional, emotional and social needs of audiences helps get to the "why" behind your product and how to leverage that.
- Understanding the four forces that impact change (or choice) which includes
- Push of old solution
- Pull of new solution
- Anxiety of switching
- Habits causing inertia
Tune in and learn the different ways you can improve your marketing and have a bigger impact on the bottom line.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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You can write to me at connect@corneryourmarketpodcast.com
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