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E043 - Let’s E-E-A-T for Google Rankings
Manage episode 378252450 series 3414326
Innehåll tillhandahållet av Shailesh Ghimire. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Shailesh Ghimire eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics:
- What is E-E-A-T?
- Is E-E-A-T going to guarantee rankings?
- How do I create content so it is viewed favorably in teh E-E-A-T?
- How do businesses take advantage of E-E-A-T?
Remember that E-E-A-T is not an algorithm or update but a principle used by Google to evaluate the quality of websites and content. While there is no single recipe for success, following these tips can help improve your website’s E-A-T score over time.
Links to Share (that I mentioned in the episode):
Google's Search Quality Rater Guidelines in 2014 (https://services.google.com/fh/files/misc/hsw-sqrg.pdf)
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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You can write to me at connect@corneryourmarketpodcast.com
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