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Benefits of Connected TV Advertising
Manage episode 352648325 series 3414566
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Over one-third of American households now rely on streaming for their television entertainment. How can marketers stay caught up when the majority of the audience is cutting cords?
According to an IAB survey, buyers are shifting their ad spending away from broadcast (53%) and cable TV (52%), and toward CTV advertising.
Dive deep into this blog to learn why Connected TV advertising has become one of the fastest-growing video advertising platforms in 2023.
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