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Radio Industry Veteran Transforms Legal Marketing: Gary Sarner's Story Pt. 1
Manage episode 447901470 series 3474709
Innehåll tillhandahållet av Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approach to advertising and client relationships.
Key Takeaways:
- The importance of market ownership: "If you don't own it or own a segment, you've got nothing"
- Why understanding client authenticity is crucial for effective advertising strategies
- How auditing media placements can reveal significant inefficiencies in advertising spend
- The value of patient, strategic media planning over quick sales
Resources Mentioned:
- ROI 360 Plus Services
- Y100 Radio History
- Morgan & Morgan Marketing Case Study
Episode Timestamps:
00:00 - Introduction and welcome
02:15 - Gary's first sale at Y100 Radio
08:30 - Lessons learned from his father's retail success
12:45 - Transition from radio sales to media buying
17:20 - Legal marketing transformation story
22:45 - Modern advertising strategy insights
Connect with Your Hosts:
Dennis Collins: https://wizardofads.org/partner/dennis-collins/
Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/
About Our Guest:
Gary Sarner is the founder of ROI 360 Plus, a comprehensive media buying and strategy firm. With over three decades of experience in broadcast media, Gary transformed from a successful radio sales professional to a trusted media buying consultant. His unique approach to client relationships and market ownership has made him a respected figure in the advertising industry, particularly in legal marketing and strategic media placement.
Connect with Our Guest:
Gary Sarner
• LinkedIn: https://www.linkedin.com/in/garysarner/
• Website: ROI 360 Plus
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