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Ancient Wisdom for Modern Sales: Aristotle's Persuasion Secrets
Manage episode 443431717 series 3474709
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Unlock the secrets of persuasion with Dennis Collins and Leah Bumphrey as they explore Aristotle's timeless techniques for effective communication in business. Discover how mastering pathos, logos, and ethos can revolutionize your sales strategies and skyrocket your small business success.
KEY POINTS
- Understand the critical balance of pathos (emotion), logos (logic), and ethos (credibility) in persuasive communication
- Learn how to craft compelling stories that incorporate all three elements for maximum impact in sales presentations
- Discover techniques for tailoring your persuasion approach based on your audience's social style
- Explore the benefits of daily check-ins for effective sales team management
TIMESTAMPS
00:00:00 - Introduction to Aristotle's persuasion techniques
00:01:15 - Breakdown of pathos, logos, and ethos
00:03:30 - The importance of balancing all three elements
00:06:45 - Real-world examples of persuasion fails
00:09:20 - How to audit your presentations for effectiveness
00:12:00 - Daily check-ins for sales team management
LINKS
• Dennis Collins: https://wizardofads.org/partner/dennis-collins/
• Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/
BIO & BACKGROUND
Dennis Collins and Leah Bumphrey are seasoned business coaches and hosts of the Connect & Convert podcast. With years of experience in sales and marketing, they bring a wealth of knowledge to help small business owners and entrepreneurs enhance their communication skills and drive growth.
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