Intellectual Property – A Tool to Use Before Used on YOUR Company. Licensing Expert: Rand Brenner.

Confident ROi with Alex Vorobieff

Innehåll tillhandahållet av Alex Vorobieff. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Alex Vorobieff eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

6y ago 54:00

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Intellectual Property can make your company money or people can claim royalties for what you paid them to create, unless you have (28:10)

Licensing and IP expert Rand Brenner helps you get an ROi on your IP. Every business has intellectual property. Follow these 3 steps to generate an ROi:

Understand what you've got
Figure out how to grab it, inventory it & document it.
Look if it has value to others.

skype vs zoom, licensing agreement, patents, trademarks, copyrights, trade secrets, "know-how" IP, trade secret theft. what is a patent, benefits of trade secrets, Listerine, trial and error discovery, Amazon, How P&G licenses IP to competitors, first step to license your IP. (28:18), Work Made for Hire Agreements. (41:18), nuances between industries: fashion, music, automotive. Design patents, owning a color, Tiffany's turquoise blue, UPS's brown, trademarking colors, sounds, and scents, requirements of trademarks (46:03),patent industry, patent trolls

Show notes and transcripts

58 episoder

#Business #Marketing #Alex Vorobieff