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14. Turning Fans into Customers and Customers into Fans (with David Meerman Scott)
Manage episode 343988655 series 3256656
Innehåll tillhandahållet av Gil Petersil. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Gil Petersil eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Covid-19 has changed marketing especially for small businesses. During this interview Gil and David will talk about video content and its importance. David will share real examples of how companies attracted customers and fans just by being generous and serving to people. And of course some hints on what can entrepreneurs expect after covid is gone.
0:00 Introduction
3:50 What did Covid-19 change in the world of marketing?
13:47 A must for keeping your customers
17:25 Do your business need to be as big as Apple to have fans?
20:40 The BIGGEST MISTAKE you probably make as an entrepreneur
24:40 Attracting customers for a small business
31:22 Post-Covid marketing trends
36:53 Simple hack for social media
14 episoder
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