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The Most Misunderstood Terms in Marketing
Manage episode 433140940 series 3584618
Innehåll tillhandahållet av Nicolas Cole. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Nicolas Cole eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The Most Misunderstood Terms in Marketing
In today’s episode, we demystify some of the most misunderstood business terms, including product-market fit, personal branding, and product-led growth. You'll learn why these concepts are often misconstrued and how to approach them from a fresh perspective that aligns with long-term success. Discover the importance of creating unique value rather than fitting into pre-existing markets, the true purpose of personal branding beyond just content creation, and the critical role of word-of-mouth in product growth. Whether you're a ghostwriter, email marketer, or digital writing professional, this video will equip you with the tools to confidently address client concerns, enhance your freelance writing business, and build lasting relationships.
(00:00) Intro
(00:10) Product Market Fit
(06:11) Personal Branding
(11:58) Product Led Growth
(20:23) Founder-led Marketing
(22:49) Unique Selling Proposition (USP)
(28:26) Minimum Viable Product (MVP)
(33:09) Customer Acquisition Cost (CAC)
(36:56) Life Time Value (LTV)
(39:26) Conclusion
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