Are Business Schools Preparing Marketers For The Real World? | Mike Kitz | CMO Confidential

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Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

26d ago 28:05

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A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:43 The Real-World Readiness of Business School Marketers

01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions

04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?

06:31 The Importance of Soft Skills and Leadership in Marketing Education

18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic

23:52 Final Thoughts and Advice for Aspiring Marketers

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68 episoder

#Business #Careers #Marketing #Mike Linton // Jeff Culliton #Mike Linton // I Hear Everything Podcast Network #CMO #Cmo Confidental #Chief Marketing Officers