Episode #82 - Should You Stop Trying to Make Your Content One of a Kind?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020.

NEWS ITEM OF THE WEEK

How to Get More from Your Social Media Partner

https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner

INTERVIEW OF THE WEEK

Robert’s guest this week is Mike Orr, CEO of Grapevine6. Mike is responsible for bringing everything together, product release after product release. But his greatest asset is his ability to take good ideas and find ways to make them great.

Before co-founding Grapevine6, Mike spent several years in management consulting working with some of Canada's marquee brands. He led a strategic think tank and project management team, which earned global awards and recognition, at one of Canada's leading digital advertising agencies.

Learn more about Mike:

Connect with him on LinkedIn: https://www.linkedin.com/in/mikeorr/

Visit the Grapevine6 website: https://www.grapevine6.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

How to Use Images to Increase Search Visibility and Get More Clicks

https://contentmarketinginstitute.com/2019/11/images-search-visibility/