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Ep 37: Patty Trevino SPV of Marketing for CKE Restaurants, Better Known by the Iconic Brands of Carl’s Jr. and Hardee’s
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Trailblazing is as much a part of Patty Trevino’s DNA as it is a part of the DNA of the brands she works for. You have one guess as to who was responsible for rolling out the first Beyond Burger line in any fast food restaurant in America, and who came up with the idea of a CBD burger! Our guest today is skilled at understanding the culture of the times and is not afraid to break the rules. She also knows how important it is to have the right structures set up before pushing out innovative ideas. This combination of attributes means that she is able to give customers what they want time and time again.
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