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International FMCG Success for SMEs!? | Kathyrn Read | Clever Hybrids S7E12
Manage episode 455122753 series 2787790
SMEs can (and should) export too! Asian consumers are eager to try innovative and new food and drink products from the West. But not all Asians are one way, each culture values different things. This is also the continent where most of the global economy's growth will come from in the next 10 years!
Take a first look with expert Kathryn Read, who explains some principles and mindset shifts needed to work with these vibrant forward-thinking communities.
_________________
Follow her on LinkedIn
_______________
Hosted by Gaby Van Horn (GabyV)
Produced and Edited by Cross Gen
_____________________
Follow Clever Hybrids on LinkedIn and TikTok
_____________________
business or collab inquiries: gabyv@cleverhybrids.com
81 episoder
Manage episode 455122753 series 2787790
SMEs can (and should) export too! Asian consumers are eager to try innovative and new food and drink products from the West. But not all Asians are one way, each culture values different things. This is also the continent where most of the global economy's growth will come from in the next 10 years!
Take a first look with expert Kathryn Read, who explains some principles and mindset shifts needed to work with these vibrant forward-thinking communities.
_________________
Follow her on LinkedIn
_______________
Hosted by Gaby Van Horn (GabyV)
Produced and Edited by Cross Gen
_____________________
Follow Clever Hybrids on LinkedIn and TikTok
_____________________
business or collab inquiries: gabyv@cleverhybrids.com
81 episoder
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