The Truth About Differentiating Yourself (Marketing Myths)

ClearBrand Marketing Podcast

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2+ y ago 22:44

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If I can just differentiate myself, I can change the world.
It’s a thought we’ve all had when starting a company, and it’s easy to understand why: in our heads, we see this strategy as a shortcut to success.
It sounds great in principle, but does differentiation really make a difference in your company’s long-term growth?
This week, Alexander Toth dispels the myths behind the idea of differentiation. You’ll learn about:

Why well-known experts shouldn’t be emphasizing the importance of differentiation
The shortcomings of differentiation as a strategy for growth
How big brands find success without true differentiation

If differentiation isn’t the driving factor behind sales, what is? Find out in the latest episode of our podcast.
Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk
🔗 https://amzn.to/3qA1aFd

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