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Full Funnel Marketing: How to Marry your Cannabis Events with Your Digital Marketing Strategy
Manage episode 346405741 series 3375270
Innehåll tillhandahållet av Guillermo Bravo. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Guillermo Bravo eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion.
After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk, Founder at Aim & Fire whose experience as an Event Producer and Experiential Marketing Consultant will provide structure and guidance for cannabis brands and retailers to take charge of their events and future relationships so customers feel valued before, during and after an event.
During this webinar you will learn:
• How to set up your in-person event to capture and leverage first party data for a full funnel marketing approach
• Customer appreciation tactics that keep consumers loyal
• How to create long lasting relationships with the budtenders that sell your products
• Guerrilla marketing tactics your brand should implement today
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