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The CMO’s ROI Blind Side
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Innehåll tillhandahållet av Steven MacDonald. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Steven MacDonald eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.💡
"A big blind side that CMOs have is that they don't think they can slow down to figure out the most efficient way to do less while still efficiently producing the results they need to produce." - Christina Kyriazi
Christina emphasizes the importance of CMOs engaging directly with customers, aligning marketing and sales metrics, and prioritizing activities for success. Her analytical approach offers actionable strategies to enhance marketing efficiency, including reducing pipeline size for better close rates and leveraging customer benchmarking for continuous improvement and thought leadership.
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