Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey

Busting the omnichannel - enterprise hacks and chats

Innehåll tillhandahållet av Jon Reed. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jon Reed eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

3y ago 1:08:56

MP3•Episod hem

Arkiverad serie ("Inaktivt flöde" status)

When? This feed was archived on September 03, 2022 00:15 (1+ y ago). Last successful fetch was on August 02, 2022 02:36 (1+ y ago)

Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree. Yes, you can get Busting the Omnichannel on iTunes.

143 episoder

#Tech #Jon Reed