#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta

Business of Apps Podcast

I’m sure you’ve heard this adage “Data is the new blood of the economy”. When you operate on a big market with lots of competitors you better make sure you make decisions about your business based on hard data.

App marketing is one of the brightest examples where this adage and it is so close to home. When the number of users of your product is in thousands, tens of thousands or millions informing your app marketing decisions with reliable data isn’t a question of should or shouldn’t but must.

In this episode, Summer will help us to learn about leveraging mobile ad data, competitive analysis tools, as well as share her advice for marketers who are just getting started in the app marketing space.

Today’s Topics Include:

• Summer's background
• What is SocialPeta
• Leveraging app performance and ad creatives data effectively
• Staying competitive in a crowded app marketplace
• Upcoming features in the SocialPeta pipeline to benefit app marketers
• What Summer would like to change about digital marketing the most
• Android or iOS?
• Leaving her smartphone at home, what features would Summer miss most?
• What features she would like to see added to her smartphone?

Links and Resources:

• Summer Liu on LinkedIn
• SocialPeta
• Business Of Apps - connecting the app industry

Quotes from Sumer Liu:

" If we talk about mobile ad intelligence tools, I think I can boast that there is no better platform that can be as friendly as SocialPeta.
We dived in the mobile advertising business for over 8 years. We grew together with those top global publishers. We evolve our product from time to time.
In the new era of AI technology, SocialPeta will firmly develop towards this direction on aspects like Ai recognition and analysis. We will draw the digital market picture in a much more intelligent way."

Host

Business Of Apps - connecting the app industry since 2012