Paris 2024: The Race For The Perfect Running Shoe Business Daily podcast

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Paris 2024: The race for the perfect running shoe

3M ago 17:28

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MP3•Episod hem

Innehåll tillhandahållet av BBC and BBC World Service. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av BBC and BBC World Service eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.

With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ON, and find out how it helps sales when a top athlete wears their shoes.

And as the debate around 'super shoes' rumbles on, are they really worth the expensive price tag? US marathon winner Kellyn Taylor tells us about the pros and cons of carbon plated shoes - which played a big role in marathon records being smashed in 2023.

Presented and produced by Izzy Greenfield.

(This programme was first broadcast in January 2024. Picture: Runners on a race track. Credit: Getty Images)

… continue reading

2063 episoder

#BBC #Business #BBC World Service #News #Business Daily

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Paris 2024: The race for the perfect running shoe

8,265 subscribers

published 3M ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av BBC and BBC World Service. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av BBC and BBC World Service eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.

With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ON, and find out how it helps sales when a top athlete wears their shoes.

And as the debate around 'super shoes' rumbles on, are they really worth the expensive price tag? US marathon winner Kellyn Taylor tells us about the pros and cons of carbon plated shoes - which played a big role in marathon records being smashed in 2023.

Presented and produced by Izzy Greenfield.

(This programme was first broadcast in January 2024. Picture: Runners on a race track. Credit: Getty Images)

… continue reading

2063 episoder

#BBC #Business #BBC World Service #News #Business Daily

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