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Episode 144: Building Your Network With A Book
Manage episode 430175583 series 2076833
In this episode of the Business by Referral Podcast, host Virginia Muzquiz interviews Lin Eleoff, an accomplished entrepreneur who helps business owners grow through the power of writing a “mighty tiny book.” Lynn shares her journey from television news to law school, and how she eventually ventured into entrepreneurship by creating a DIY legal toolkit. She explains the concept of the mighty tiny book—a short, impactful book designed to turn readers into paying clients. Throughout the conversation, they discuss the importance of creating thought-provoking content, the challenges of online business, the benefits of mastermind communities, and the distinction between marketing and networking. The episode also emphasizes the importance of having a clear purpose when writing a book and knowing how to market oneself effectively. Listeners are encouraged to access Lynn's “Client Attraction Genius” training, available in the BBR Podcast gift vault.
00:00 Introduction and Guest Welcome
00:42 Lin Eleoff's Journey to Entrepreneurship
02:17 The Power of a Tiny Book
02:47 The Great Pivot of 2020
03:46 Writing the Right Book for Your Business
05:40 Marketing and Capturing Attention
14:55 Challenges of Building an Online Business
15:50 The Importance of Effective Communication
18:33 The Challenges of Networking
20:33 The Importance of Positioning
21:10 Referral Marketing Strategies
22:06 Mastermind Communities and Networking
23:07 Leveraging Books in Networking
24:55 Strategic Networking and Referral Funnels
29:28 Client Attraction Genius Training
31:42 Conclusion and Final Thoughts
Connect with Lin Eleoff ⬇️⬇️⬇️
Facebook: https://www.facebook.com/lin.eleoff/
LinkedIn: https://www.linkedin.com/in/lineleoff/
Instagram: https://www.instagram.com/lineleoff/
Twitter: https://x.com/lineleoff
Book to Business Training: https://www.lineleoff.com/Instagram/
Website: https://www.lineleoff.com/
Connect with Virginia:
100 episoder
Manage episode 430175583 series 2076833
In this episode of the Business by Referral Podcast, host Virginia Muzquiz interviews Lin Eleoff, an accomplished entrepreneur who helps business owners grow through the power of writing a “mighty tiny book.” Lynn shares her journey from television news to law school, and how she eventually ventured into entrepreneurship by creating a DIY legal toolkit. She explains the concept of the mighty tiny book—a short, impactful book designed to turn readers into paying clients. Throughout the conversation, they discuss the importance of creating thought-provoking content, the challenges of online business, the benefits of mastermind communities, and the distinction between marketing and networking. The episode also emphasizes the importance of having a clear purpose when writing a book and knowing how to market oneself effectively. Listeners are encouraged to access Lynn's “Client Attraction Genius” training, available in the BBR Podcast gift vault.
00:00 Introduction and Guest Welcome
00:42 Lin Eleoff's Journey to Entrepreneurship
02:17 The Power of a Tiny Book
02:47 The Great Pivot of 2020
03:46 Writing the Right Book for Your Business
05:40 Marketing and Capturing Attention
14:55 Challenges of Building an Online Business
15:50 The Importance of Effective Communication
18:33 The Challenges of Networking
20:33 The Importance of Positioning
21:10 Referral Marketing Strategies
22:06 Mastermind Communities and Networking
23:07 Leveraging Books in Networking
24:55 Strategic Networking and Referral Funnels
29:28 Client Attraction Genius Training
31:42 Conclusion and Final Thoughts
Connect with Lin Eleoff ⬇️⬇️⬇️
Facebook: https://www.facebook.com/lin.eleoff/
LinkedIn: https://www.linkedin.com/in/lineleoff/
Instagram: https://www.instagram.com/lineleoff/
Twitter: https://x.com/lineleoff
Book to Business Training: https://www.lineleoff.com/Instagram/
Website: https://www.lineleoff.com/
Connect with Virginia:
100 episoder
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