How to authentically self advocate on Linkedin, with Gus Bhandal

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

Nobody like a showoff? ( Really? ) Personally I've always admired people who could authentically self advocate. It's something most people ( me ) struggle with.

LinkedIn reflects the wider business community in as much as, despite appearances, it's a world of wall flowers.

It's like those humiliating school discos where there are a few noisy confident kids in the middle and the rest of us standing around the edge looking at our shoes and waiting to be *asked* to dance.

( Well - Don't wait to be asked.. It didn't help in school and it's not helping now. )

In this episode, Gus Bahndal, a marketing strategist and social media specialist, dives deep into the world of LinkedIn, sharing his insights and very actionable strategies to help you stand out and grow your business. Here are a few highlights from our conversation:

🔗 Standing Out and Self-Advocacy

Gus discusses his journey from being an introvert to becoming a recognised LinkedIn expert. He shares how branding, particularly using the bold colours black and orange, has helped him communicate warmth and expertise.

👥 Building a Genuine LinkedIn Community

Learn how Gus found his voice on LinkedIn by sharing personal content and engaging with others authentically. Bob, our host, delves into the mindset needed for business growth and the importance of standing out in the competitive world of marketing.

🏅 Understanding LinkedIn Top Voice Badges

Gus clarifies the difference between the orange and blue LinkedIn top voice badges and shares his experience with each. He explains how success on the platform can be measured by engagement and reach, stressing the importance of being authentic.

📈 Importance of Niche Specialisation

Discover why specialising in LinkedIn rather than spreading out to multiple platforms can be advantageous, and learn tips on managing workload and avoiding procrastination.

🍳 Valuable Lessons from a Chef

Gus recounts a fascinating story about a chef who taught him the value of experience and the importance of sharing knowledge -- a philosophy he now applies to his training and consultancy work.

🌟 Introducing the Uplift Conference

Gus co-founded the Uplift Conference with two friends to help people maximise their LinkedIn presence. Tune in to learn more about this exciting event featuring renowned speakers who offer in-depth LinkedIn strategies for business owners, agencies, and marketers.

Whether you're a seasoned LinkedIn user or just getting started, this episode is packed with tips and insights that you won't want to miss.

Find Gus Online : https://www.linkedin.com/in/mguruuk/

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