))
Nudge Theory with Rory Sutherland on "Stories and Strategies"
Manage episode 399699314 series 3478229
Innehåll tillhandahållet av MMA Global / LightningPod. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av MMA Global / LightningPod eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
If you like Building Better CMOs, we think you'll also like "Stories and Strategies For Public Relations and Marketing," hosted by Doug Downs.
In this episode, originally released in May 2021, Doug interviews Ogilvy UK vice chairman Rory Sutherland about nudge theory — the behavioral science concept popularized by Cass Sunstein and Richard Thaler's book "Nudge: Improving Decisions About Health, Wealth, and Happiness."
We'll be back in two weeks with a new episode of Building Better CMOs!
Learn more about your ad choices. Visit megaphone.fm/adchoices
33 episoder
Dela
