))
Charisse Hughes, Chief Growth Officer at Kellanova: Evolution of the CMO
Manage episode 415701063 series 3478229
Innehåll tillhandahållet av MMA Global / LightningPod. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av MMA Global / LightningPod eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
It doesn't matter how good your marketing is if you can't communicate its impact to the larger organization, says Charisse Hughes, senior vice president and Chief Growth Officer of Kellanova. Her firm spun off of the Kellogg Company last year to manage iconic brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, as well as breakfast cereal outside of the U.S. Those have been household names for a long time, but Charisse says that across the marketing world, it's easy to lose sight of the long term.
"Marketers are missing the mark in terms of our communication strategy within the organization—as well as how we look at, measure, and think about immediate versus long-term business results or long-term brand equity," she says. "I feel like we, as a marketing community, have to get better at educating our organization, our CEOs, our CFOs, on what is the value of a click today, what is the value over the course of time, and what tradeoffs are we making here and why?"
Today on Building Better CMOs, Charisse and MMA Global CEO Greg Stuart discuss all of that, as well as how to unlock the value of brand marketing, purposeful career pivots and getting to the C-suite, balancing hard truths with optimism, and more. Plus: What makes a Chief Growth Officer different from a CMO?
Follow or subscribe to Building Better CMOs
Links:
This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices
36 episoder
Dela
