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Episode 7: Construction Industry Storytelling with Chris Martin
Manage episode 387965501 series 3516629
Innehåll tillhandahållet av Kerry Smith. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kerry Smith eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Build America, host Kerry Smith interviews Chris Martin, a marketing guru and president of Atlas Marketing. They discuss the art of storytelling in the architecture, engineering, and construction (AEC) industry and how to effectively communicate the stories of AEC firms. Chris emphasizes the importance of simplifying complex processes and issues to make them understandable to a wider audience. He compares storytelling in the AEC industry to a movie or film, where various elements and characters come together to create a compelling narrative. Chris also addresses the need for AEC companies to move beyond generic marketing messages like "safe, on time, on budget" and instead focus on showcasing their unique value and expertise.
For more information, visit www.informationworks.org
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