The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

Brick and Mortar Visibility

It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024?

As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO, Black Friday becomes your moment to stand out.

In this episode, I’m diving into why I believe 2024 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.

Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2024 on a high note. ✨

Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!

Key take aways:
1. Why are you doing a Black Friday Event
2. Strategy in products and pricing
3. Who are you really competing with
4. How to make your black friday event SEO savvy
5. The timeline of your marketing efforts
6. What can you expect

Grab it here: https://www.msmelissarose.com/blackfriday

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.