BW - EP128—004: June 1954—Let's Pretend With Arnold Stang

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

Originally broadcast as The Adventures of Helen and Mary, radio’s preeminent children’s show first took to the air on September 7th, 1929 over CBS. It became Let’s Pretend on March 24th, 1934. Hosted by “Uncle” Bill Adams, it was in many ways the brainchild of Nila Mack, who penned, produced, and directed each show. Ms Mack was born in 1891 in Kansas and became an ingenue on Broadway and in vaudeville. She arrived at CBS in 1928, and in August 1930 assumed control of the show. Mack felt the best way to tell a children’s story was to let the children tell it. Acting talent could play a lead one week and a character part the next. She soon became CBS director of children’s programming. One of Ms. Mack’s staples was her open door policy. Any child could audition. She was responsible for developing two generations of some of the best child-turned-adult acting talent in radio history, like Arnold Stang. Radio Guide wrote that Ms Mack instantly knew if a child had it. If so, he or she would be given a small part and slowly work their way up to lead roles. Perhaps Newsweek said it best in 1943: “Let's Pretend is filled with kings and queens who ride talking horses through enchanted forests. It has maidens who must be rescued from witches, dragons, and dwarfs. Its characters travel in coaches, wear purple robes through emerald halls into jade rooms, and drink from golden goblets.” Cream of Wheat became the sponsor that year. It was a partnership that lasted until 1952. At 2PM on Saturday June 5th, 1954, Let’s Pretend signed on the air over CBS in New York. Unfortunately, Nila Mack passed away from a heart attack on January 20th, 1953, but the show kept on. In its final two years the Nila Mack Award was given to the top players. The show would air until October 23rd, 1954. And thanks to Ms Mack, men and women like Arnold Stang were able to have long careers.