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Brand Storytelling for Professional Services
Manage episode 328515613 series 3270046
Innehåll tillhandahållet av Shannon Peel. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Shannon Peel eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Branding for professional services, like lawyers, takes a certain kind of strategy. Shannon Peel talked with Leonard Scheiner about how to tell a Lawyer's brand story and those of other professional service individuals like Realtors®, Accountants, and Dentists. They talked about telling a story throughout the marketing funnel to connect with audiences along their buying journey to increase the ROI of your marketing dollars. If you want to know about how to tell a personal and professional brand story, engage audiences along the marketing funnel, and create a complete strategy, this is the episode for you.
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