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Re-positioning a Brand
Manage episode 370963837 series 3474630
Innehåll tillhandahållet av Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this latest episode, Mark and Lorraine talk about the two definitions of re-positioning: 1) what we do to competitors every time we position a client and 2) what happens when clients have to re-position their own brands. From Coke/Pepsi, Avis/Hertz, and about another dozen brand examples, including one of our clients who is currently re-positioning, Mark and Lorraine explore the excitement and warnings that come with re-positioning a brand.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
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