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#8: How to WOW Your Audience at Tradeshows with the USPS at CES
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Innehåll tillhandahållet av John Kappel. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av John Kappel eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential marketing to share how it is planning to provide a better service through innovation and process improvements? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Let's dive in
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Links:
- About USPS: https://www.smithsonianmag.com
- USPS at CES: https://czarnowski.com
- Czarnowski Collective: https://czarnowskicollective.com/
- CES: https://www.ces.tech/
- EPIC Promotional Experiences: https://www.epicpromotionals.com/
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