#6: Dance in Public for Free Snacks? Rating Target's EPIC Vending Machine

Brand IRL

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3M ago 17:25

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Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Get Immersed in this episode of the Brand IRL podcast
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Links:

Target Favorite Day: https://www.target.com/b/favorite-day/-/N-q643lewlzpu
Dance for Treats: https://thisismkg.com/project/target-favorite-day/
MKG: https://thisismkg.com/
EPIC Promotional Experiences: https://www.epicpromotionals.com/

15 episoder

#Business #Marketing #John Kappel #Experiential #Experiential Marketing #Marketing Campaigns #Business Discussion