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#1: Brave Enough for -22°F? The North Face Took Their Pop-Up Store to the EXTREME!
Manage episode 424821542 series 3581152
Innehåll tillhandahållet av John Kappel. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av John Kappel eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. If you're an adventurer, this episode of Brand IRL is for you.
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Links:
- Behance: https://www.behance.net/gallery/157768081/THE-NORTH-FACE-COLDEST-POP-UP-STORE?locale=en_US
- The North Face: https://www.thenorthface.com/en-us
- Fred & Farid: https://fredfarid.com/
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