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Customers pay for brand benefits, not product attributes.
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Innehåll tillhandahållet av Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Peter Rodriguez discusses the importance of giving customers the benefits they want so you can expand your business. He discusses why product attributes are not enough to differentiate a brand and expand a business. Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins. Creating brand benefits and then delivering the brand promise with products and services are the key to brand expansion
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