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Haldiram's: Keeping It In The Family | 2
Manage episode 340415395 series 3391596
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It’s early 1940 and Haldiram is successfully running his bhujia business in Bikaner. But the personal ambitions and interests of his 3 sons and only daughter start to shape the family business’ future. As they separately expand to different states, Haldiram starts becoming a household name. But they’re about to find that this will come at a price.
Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Because, behind every great brand is an even greater brand story!
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In collaboration with Shruti Taneja, a marketing professional and an entrepreneur who is building Stumble, India’s first search engine to discover modern consumer brands and Paired, a matchmaking platform to optimize partnership marketing. Follow her on LinkedIn.
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Produced by Aishwarya Javalgekar
Editing and soundtrack by Aditya Arya
Narration by Tavish Bhattacharya
Artwork by Artisto Designz
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