Storytelling & Branding with Matthew Banks

Blues Brothers Podcast

In this episode, Nathan interviews Matthew Banks, the founder of Merchants of the Sun, a sustainable jewellery brand. They discuss the story behind the brand, the importance of creative direction and branding in the jewellery industry, and how Merchants of the Sun stands out in a crowded market. They also talk about the brand's sustainability initiatives and the challenges of scaling an e-commerce business while maintaining the brand's ethos and quality. Matthew shares his insights on building a community, launching new products, and the unexpected challenges of running an e-commerce business.
Takeaways

• Merchants of the Sun is a sustainable jewelry brand that focuses on creative direction and branding to stand out in a crowded market.
• The brand's sustainability initiatives include using recycled materials, implementing a circular economy, and achieving carbon neutrality.
• Building a community is essential for the brand, and they engage with their customers through social media, a loyalty program, and community events.
• Product launches are approached with a focus on storytelling and aesthetics, and the brand constantly iterates and reviews their launch processes.
• The unexpected challenges of running an e-commerce business include the need for strong financial operations and effective team management.
• The future of Merchants of the Sun involves expanding their retail presence and focusing on product innovation and quality.

Chapters
00:00 Introduction and Focus on Creative Direction and Branding
03:10 Ranking on Etsy and the Importance of SEO
08:09 Standing Out in a Brand-Driven Industry
12:33 Building a Sustainable Jewelry Brand
21:36 Engaging and Building a Community
23:09 Product Launches and Iteration
29:15 Team Management and Working from the Gold Coast
34:28 Expanding Retail Presence and Focusing on Product Innovation