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Combining Food and Ancient Medicine with Dosha Bar
Manage episode 336355762 series 3086415
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Inspired by the principles of Ayurveda, longtime yoga practitioner and foodie Josh Ehrenfried sought out to create a cleaner, less sweet food bar that could also be eaten to balance one’s mind and body type.
Dosha Bar is a mindful snack bar made with organic, unsweetened fruit and seeds – no artificial or added flavorings, no fruit juice concentrate, no preservatives and no powders from a lab. Available in three yummy flavors, Dosha Bar is intended to offer a clean, tasty snack with honest ingredients by harnessing the power of Ayurveda, the ancient Indian wellness system.
In my conversation with Josh, you’ll learn:
- How Dosha Bar is helping people discover Ayurveda through food
- Where Josh found the best bang for his buck when it comes to scaling his business
- What goes into building a strong brand identity that customers genuinely resonate with
- The biggest challenges for better-for-you food brands in today’s industry
- Where Josh thinks the food industry has room to improvement
Want to try Dosha Bar for yourself? Make sure to listen through the end of the episode to learn how you can save 20% on your order.
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