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Virality & Word of Mouth with Gaurav Vohra
Manage episode 365199801 series 2816925
How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.
Visit our website for the detailed episode recap with key learnings.
- Superhuman — Gaurav’s company
- Traction — a book by Gabriel Weinberg and Justin Mares
- Warby Parker — an example of great customer experience
- How to Model Viral Growth: The Hybrid Model
- What is K-Factor in Viral Marketing?
- Snowflake, HubSpot, BigQuery
- Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories
- Check out Gaurav’s website
- Follow Gaurav on Twitter and LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
82 episoder
Manage episode 365199801 series 2816925
How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.
Visit our website for the detailed episode recap with key learnings.
- Superhuman — Gaurav’s company
- Traction — a book by Gabriel Weinberg and Justin Mares
- Warby Parker — an example of great customer experience
- How to Model Viral Growth: The Hybrid Model
- What is K-Factor in Viral Marketing?
- Snowflake, HubSpot, BigQuery
- Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories
- Check out Gaurav’s website
- Follow Gaurav on Twitter and LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
82 episoder
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