B2B Marketing Attribution with Steffen Hedebrandt

Better Done Than Perfect

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2+ y ago 38:29

MP3•Episod hem

Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.

Visit our website for the detailed episode recap with key learnings.

Dreamdata — Steffen’s product
Trustpilot — a popular review platform
B2B go-to-market benchmarks 2022 — a study by Dreamdata
HubSpot, Segment — marketplaces to list your product
ICP — ideal customer profile
Capterra, G2 — other popular review sites
Follow Steffen on LinkedIn
Try Dreamdata for free

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