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What's New In Amazon Marketing Cloud
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Innehåll tillhandahållet av Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targeting more accessible.
A few things we cover:
- Understanding AMC’s shift to make analytics accessible without DSP
- How AMC’s Audience Bid Boosting can help you outbid competitors
- The new Optimal Frequency tool for more effective campaign reach
- Amazon Advertising with Audience-Based Bidding Strategies
- Scaling Up Audience Creation with AMC and APIs
- Improving AMC Sandbox for Better Query Development
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