Arun Iyer on creativity, brand building, starting up, storytelling [#8]

Best in Class with Harish Narayanan

Please meet Arun Iyer (Linkedin). Arun was the National Creative Director of Lowe Lintas (best known for his "Daag ache hain" campaign for Surf Excel) and is now a founding partner at Spring Marketing Capital, where he helps build startup brands and also invests in them. He is one of India's top creative and visual storytelling minds, and in this episode we dive deep into his career journey, his thought process, the experience of starting up et al.

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Timestamps:

• 1:07 Intro.
• 3:06 Creativity ("Creativity is a way of expressing yourself.")
• 8:15 Arun's career journey (and the story of how, as a junior executive, he found a way to meet with the CEO of Unilever).
• 17:48 Starting up and Beginner's mindset.
• 22:00 Favourite campaigns, learnings from failure. ("Success is remembered by people, failure is remembered by you.")
• 29:44 The creative process & mental models in brand storytelling.
• 34:27 Brand community building and letting go of control.
• 38:00 Starting Spring Marketing Capital, working with startups, investing.
• 43:52 Quick questions / Rapid-fire.

Disclaimer: The views, information, or opinions expressed during the series are solely personal and do not necessarily represent those of my company / employers.