Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit

Behind The Membership with Callie Willows

Our guest on this episode of Behind The Membership is Vahn Petit, Founder and singing coach at School Visualize, an online contemporary singing school based in France.

When Vahn made the decision to adopt a child she realised that she needed to make some changes to the way she worked so she could prioritize family time… and a membership offered her the perfect opportunity to do that.

Since launching School Visualize just under two years ago Vahn shares how she has quadrupled her income after niching down to the French market, how she attracts new members using YouTube and how recently introducing a new tier to her membership has enabled her to offer one on one coaching to a limited number of members.

She also discusses how the pandemic has had a positive impact on her membership, how she’s building a thriving community who plan to meet in person soon, her goals for the future and much more!

About Vahn:

Vahn has been a singing teacher in contemporary music for 20 years helping her students get the best of their voice with passion. She teaches a diverse range of singers from beginners and self-taught to professionals.

Key Quotes:

“I'm kind of an idealist, so seeing people from all over the world - because it is not only French people. There are Canadian and people living in Africa and in the Arabic countries. Yeah, everywhere - It's just wonderful.”

“I always have new ideas, so it's not a problem to come up with content.”

“I think that's one of the beauties of a membership is that you can have that relationship with your members where it's a bit easier to say, something's come up. I'm going to need to postpone this, or I need to do this a bit differently this month, and things like that as well.”

Connect with Vahn:

School Vocalize

YouTube

Instagram