Behind the Scenes of PR: What They Don’t Tell You (or Want You to See!)

Beauty Industry Leaders

You’ve probably heard of PR before, but do you know what it actually is? Usually, we associate PR with the crisis management team scrambling to clean up a media mess: whether that’s for a celebrity after they’ve made a few bad decisions in an interview, or a company that publishes an ad that’s more offensive than funny.
But PR isn’t just about spinning the negatives into positives! On this week’s episode of the podcast, I’m taking you behind the scenes of the PR industry and giving you a crash course in media training so you can use it to your advantage (instead of the other way around!). PR can be a powerful tool to increase your visibility, get your brand in front of your target audience, and build credibility and trust along the way. Unlike paid advertising, PR can foster far more genuine and authentic connections with your community - and potential customers. But it’s not as simple as just asking the media to run with your story! I’ll show you how you can create your own effective PR strategy that’s guaranteed to succeed, from deciding which media format suits your business the best, to developing clear and captivating brand messaging, and understanding what makes a news story ‘newsworthy’. I’ll also be sharing the exact tools and skills you need to invest in to produce the perfect pitch and then tailor it to your target agency and audience. But just like any industry, there’s a hidden side to the media that can easily catch out those who aren’t prepared. I’m taking you behind the scenes to let you in on the dark secrets of the media and my own honest experience with their sneaky tactics to twist and manipulate stories to fit their own narratives. There’s so much untapped potential out there, so become a real player in the PR game by learning the tricks of the trade!
This is your Media Training 101:
📸 Understanding what PR is, and how it can make a dramatic difference in your brand visibility!
📸 How to create the perfect PR strategy: everything from pitches to print
📸 Breaking down the different types of media outlets and the process of getting media exposure
📸 Shining a light on the dark side of the industry - why the media can’t always be trusted

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
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