Eric J. Johnson - Outsmarting the Human Brain by Design
MP3•Episod hem
Manage episode 346030538 series 3313505
Innehåll tillhandahållet av Media BVA and BVA Nudge Consulting. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Media BVA and BVA Nudge Consulting eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, we speak with Eric J. Johnson, the Director of the Center of Decision Sciences at Columbia University’s Business School and author of the new book, Elements of Choice. His research gives us valuable insight into how we can implement intentional design strategies to overcome common faults in our decision-making and enable better choices.
During the conversation, we learned:
- The importance of conscious and intentional design
- 3 questions designers should be asking themselves when developing elements of choice
- How to create effective defaults (hint: use these 3 elements--ease, endowment, endorsement)
- How to navigate customizable choice environments, also known as choice engines
- Variability in nudge effects and the ethics of choice architecture
Hosted by Ausha. See ausha.co/privacy-policy for more information.
…
continue reading
During the conversation, we learned:
- The importance of conscious and intentional design
- 3 questions designers should be asking themselves when developing elements of choice
- How to create effective defaults (hint: use these 3 elements--ease, endowment, endorsement)
- How to navigate customizable choice environments, also known as choice engines
- Variability in nudge effects and the ethics of choice architecture
Hosted by Ausha. See ausha.co/privacy-policy for more information.
46 episoder