S1-E9. Community - Why & How

Be Empactful

Welcome back to the Be Empactful Podcast with us host bees, Shiva & Vineet!!

After covering the journey of the 4 KYC to build your BS and our friends Beevis and his brothers building Beehive X, delving a little deeper into the Marketing Journey.

Today we will discuss:

Why is Community a necessary part of the Strategy?

&

How can Community be Integrated into Strategy?

Community Building is a subset of Marketing Strategy & it plays an integral role in building and broadening the audience base where businesses are pooling in resources from multiple stakeholders and each one benefits from it.

Here is the Equation coined by Vineet:

PEOPLE + PURPOSE + GUIDELINES = COMMUNITY BUILDING + GROWTH

This becomes clearer from the 3 examples:

1. Salesforce

It is a global CRM solution that drives dollars & cents for the business.

But Everybody speaks about the Trailblazer Community as it is a strategic differentiator as people now buy Salesforce because they get this giant warm blanket of the global ecosystem wrapped around them in a global Community.

Erica Kuhl played a key role in nurturing the community at Salesforce for 17 years here’s 3 articles from an interview:

1. Story of a Community Professional – Feat Erica Kuhl In conversation with Paras Pundir, Founder, Community Folks
   https://medium.com/community-folks/story-of-a-community-professional-feat-erica-kuhl-in-conversation-with-paras-pundir-founder-e3d4656ee953
   
2. Erica, How did you prove the ROI of Community at Salesforce?
   https://medium.com/community-folks/erica-how-did-you-prove-the-roi-of-community-at-salesforce-d8f07d9cbf3f
   
3. Key Points to remember while kick-starting a Community
   https://medium.com/community-folks/key-points-to-remember-while-kickstarting-a-community-46dedb9e19b9
   

2. Facebook

Facebook is a social media platform that most of us have used and they have started investing into the community through Facebook Certified Community Manager (FCCM) Program which gets the tools and recognition to build, scale and connect communities more meaningfully.

Here is the link to the articles:

1. FCCM - Certification Exam - Learning & Experience
   https://link.medium.com/TLlBG1lzndb
   
2. Overview of the FCCM course
   https://link.medium.com/oGo7Ztozndb

“Figure It Out” is the mantra given by Vineet on 18-Feb-21 in the “Real Stories from Community Manager” series in FCCM Private Group.

3. 91springboard

5 critical things needed for an organization to succeed - Infrastructure, Service Providers, Network, Knowledge & Capital.

This was shared by Varun Chawla, Co-Founder, 91springboard in “My Big Plunge feat 91springboard” - https://www.youtube.com/watch?v=e7nfPzQAZeg

Which became the basis on which Vineet became a Community Professional.

We also share some experience on How Community becomes a critical piece in the Strategy - but we are not sharing it here - you need to listen to the podcast for it :))

So let us know how you are planning your marketing journeys if you tried any of the tips we mentioned or have any other of your own!! Buzz us a line - we are waiting to hear from you and happy to help in any way we can.

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