RV173 - Expert Session: Signal-Based Pipeline Architecture With Crissy Saunders And Charlie Saunders B2B Revenue Vitals podcast

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RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders

18d ago 1:00:17

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Innehåll tillhandahållet av B2B Refine Labs. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av B2B Refine Labs eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Chris was joined by CS2’s Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs. They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think about funnel tracking. They also answer audience questions.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

… continue reading

511 episoder

#Business #Marketing #Refine Labs

Artwork

RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders

B2B Revenue Vitals

30 subscribers

published 18d ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av B2B Refine Labs. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av B2B Refine Labs eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Chris was joined by CS2’s Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs. They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think about funnel tracking. They also answer audience questions.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

… continue reading

511 episoder

#Business #Marketing #Refine Labs

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