#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

B2B Marketing with Dave Gerhardt

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Dave is joined by Jared Fuller, Partner and COO of OpenEd.co. Jared talks about his career journey and building businesses in B2B, and shares his expertise in partnerships and the role they play in B2B growth.

Jared and Dave cover:

How to integrate partner voices into your marketing strategy to create lasting influence and trust
Shifting from traditional co-marketing to "Nearbound" marketing, leveraging relationships for omnichannel impact
Using partnerships as a growth lever across departments, not just sales and marketing

Timestamps

(00:00) - - Intro to Jared
(07:36) - - Jared’s Career Journey in B2B
(08:19) - - Building a Multi-Million Dollar Business in Less Than a Year
(13:56) - - Omnichannel Distribution and Virtual Events
(15:39) - - The Story of Selling PartnerHacker
(20:53) - - Book Recommendation: The Sumo Advantage
(26:17) - - Why You Need to Grow Business Partnerships
(28:42) - - The Three Types of Entrepreneurs
(32:45) - - SaaS-Native vs Traditional Partner Models
(33:32) - - The Role of Ecosystem Officer in Marketing
(39:19) - - Why VC Firms Are Embracing Partner-Led Growth Strategies
(43:28) - - How To Maximize Reach Through Podcasts, Multimedia, and Partnerships

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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