A CMO’s Approach To A Go-To-Market Strategy With James Kessinger B2B Go-To-Market Leaders podcast

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Entrepreneur Business Vijay Damojipurapu

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B2B Go-To-Market Leaders « »
A CMO’s Approach To A Go-To-Market Strategy With James Kessinger

1+ y ago 43:29

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Innehåll tillhandahållet av Vijay Damojipurapu. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Vijay Damojipurapu eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Officer? In this episode, Vijay Damojipurapu sits down with James Kessinger to discuss the vital role of the CMO in the go-to-market. James is the CMO of Hushly. Prior to that, he has been charting the waters of his career in the field of marketing, customer success, partnerships, revenue ops, and sales. He takes us across his journey and imparts great insights into a CMO’s approach under this strategy. James shares how he has shaped the go-to-market at Hushly and how it has evolved since taking on the role. He also talks about some of the go-to-market successes and failures he has observed, especially among marketers. Full of helpful information from his rich experience, James gives a great show to help you bring your strategy to success. Tune in to not miss out!

… continue reading

78 episoder

#Entrepreneur #Business #Vijay Damojipurapu

Artwork

A CMO’s Approach To A Go-To-Market Strategy With James Kessinger

B2B Go-To-Market Leaders

published 1+ y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Vijay Damojipurapu. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Vijay Damojipurapu eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Officer? In this episode, Vijay Damojipurapu sits down with James Kessinger to discuss the vital role of the CMO in the go-to-market. James is the CMO of Hushly. Prior to that, he has been charting the waters of his career in the field of marketing, customer success, partnerships, revenue ops, and sales. He takes us across his journey and imparts great insights into a CMO’s approach under this strategy. James shares how he has shaped the go-to-market at Hushly and how it has evolved since taking on the role. He also talks about some of the go-to-market successes and failures he has observed, especially among marketers. Full of helpful information from his rich experience, James gives a great show to help you bring your strategy to success. Tune in to not miss out!

… continue reading

78 episoder

#Entrepreneur #Business #Vijay Damojipurapu

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